PRIMARY RESEARCH
Unveiling User Needs and Market Gaps
To thoroughly understand the end users' needs, frustrations, and limitations, I employed a variety of UX/UI research methodologies. These included conducting in-depth user interviews to gather qualitative insights directly from the users, which helped in identifying specific pain points and desires. Additionally, I performed desk research to analyze existing literature and case studies, providing a broader context and understanding of current market trends. Market research was also a key component, allowing me to identify gaps and opportunities within the industry, ensuring that the design solutions were not only user-centric but also competitive and innovative.
User interviews
To gain a comprehensive understanding of the target audience, I conducted semi-structured interviews with individuals who regularly use medication reminder apps. This approach provided diverse insights into their daily routines, challenges with medication adherence, and preferences for app features.
INSIGHT 1
Research highlighted that users often miss their medication schedules due to forgetfulness or travel, leading to unexpected costs when medications are left behind. Current apps lack features that integrate medication management with travel planning, presenting a clear opportunity for enhancement.
INSIGHT 2
Users expressed a lack of motivation and engagement with existing apps, often citing that the interfaces were not intuitive or interactive enough to maintain their interest. They desired features that would not only remind them of their medication schedules but also provide personalized encouragement and rewards for adherence, making the process more engaging and rewarding.
